“Abby is one of those people that you work with, that you never want to leave! During her time at WM DaySpa Salon, Abby helped grow our engagement and maintain our brand of 30 years, while putting a fun and relatable twist to our social media campaigns. She is kind, smart and gets it done, and at the end of the day isn’t that what it’s about?”

Megan Hedlund

DaySpa Salon Director, WM DaySpa Salon

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The Tasks

  • Create content for Instagram and Facebook posts
  • Engage with target audience accounts on Instagram
  • Update Pinterest boards with inspiration for clients and their salon/spa services – such as new hair styles, color, nail designs, etc.
  • Maintain the WM brand through social media, service brochure updates, monthly e-letters, shelf talkers for products in the boutique, and arrangement of product display tables
  • Update competitor analysis for pricing structures

The Market Research

  • Perform competitor analysis for pricing structure
  • Research competitors and what strategies they are using for Instagram

The Strategies

  • Post everyday and stick to a schedule
  • Interact with target audience on the Instagram platform
  • Utilize brand colors and typography on all Instagram and Facebook posts to keep the feeds looking consistent with the WM brand
  • Create relatable and fun posts based on the community that WM is in to increase engagement on posts
  • Develop holiday incentive posts to get target audience to interact

The Results

  • Increase in engagement on social media platforms, especially Instagram