DISCOVERY CENTER MUSEUM

“Being a one-person department left me little time to manage our social media accounts much less learn the ‘tricks of the trade.’ Abby was able to immediately jump in and handle our social media accounts. She understood our brand and found creative ways to promote our events, classes and special exhibitions. In addition, she crafted general content helpful to our core demographic. I would definitely recommend Abby to other companies who need to establish or increase their social media presence.”

Ann Marie Walker

Marketing Director, Discovery Center Museum

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The Tasks

  • Managed Facebook, Instagram, and Twitter that resulted in improved social media presence
  • Responded to reviews on Facebook, Google, and Yelp
  • Photographed events for print and digital marketing materials
  • Participated in Marketing Department meetings
  • Created marketing data and plans for meetings
  • Assisted in planning the Marvelous Magical Evening Event

The Market Research

  • Research locations where visitors are likely to come from in order to find top locations to target with marketing initiatives.
  • Perform research on what the target audience liked to do in order to reach those individuals in different avenues such as having a booth at the Rockford City Market, mom groups, fitness clubs, etc.

The Strategies

  • Post every day and stick to a schedule
  • Interact with target audience on Instagram
  • Use brand colors and typography in Instagram and Facebook posts to keep the feeds looking consistent with the Discovery Center brand
  • Create relatable and fun posts based on the community that Discovery Center Museum is in to increase engagement on posts
  • Find fun ways to interact with moms on these platforms as they were the main target audience

The Results

  • Increase in engagement on social media platforms, especially Facebook